Kenya’s Silicon Savannah WIN, with New Homegrown Entrant ‘Little Cab’


Kenya is continuing to flex its technological muscle, with the introduction of ‘Little Cab‘, a taxi hailing app that’s set to shake things up a bit in a market that’s dominated by Uber and the 5-day old Taxify.

Little Cab has been launched by Safaricom, in partnership with Craft Silicon, and is a Kenyan taxi hailing solution aimed at providing convenient and affordable cab services to customers. It packages itself as a homegrown, reliable and cost-effective Kenyan innovation.

Little Cab app enables users to enjoy lower rates than if they were to use on-street options. If a spot comparison were to be done then Little Cab is currently the most affordable option in the market, charging a minimum fare of Ksh270 and a cost of KSh55 per km.

“Our partnership with Craft Silicon is a demonstration of benefits of businesses coming together to address challenges facing our customers. We believe that Little Cab will provide better passenger experiences by connecting them with more reliable, cost effective options,” said Bob Collymore, Safaricom CEO.

Key distinguishing features of the Little Cab partnership include the provision of free Wi-Fi services in every vehicle under the partnership, which will be powered by Safaricom. Much like what’s now available on its biggest competitor, Uber, users can also opt for a ‘Ride Later’ option that allows them to schedule their trips to avoid inconvenience.

The App offers convenient payment options that include cash, cards and LIPA NA M-PESA as drivers will be provided with Paybill numbers. Little Cab will also offer the ability to redeem Safaricom Bonga Points for free rides in coming weeks.

And the targets for the app developers are astronomical, as Craft Silicon CEO Kamal Budhabhatti says, “Little Cab aims to achieve one million rides in the next six months by entrenching and differentiating ourselves as a homegrown taxi app. We are confident that we will deliver distinctive experiences for our customers. We are also keen on empowering our drivers economically by offering them more returns on investment through value ads such as free data and phones and favorable rates”.

A most peculiar and unique feature, dubbed a first in Kenya and Africa, Little Cab has introduced a lady-friendly category, Lady Bug, with professional lady drivers to ensure women’s safety on the road, which so far has 40 drivers.

Lady Bug service will be open for requests to all customers from 6:00 am until 6:00pm, after which only ladies will be allowed to make a request. Other categories include; Comfort and Basic, which vary in pricing, and its corporate option, through which businesses can offer Little Cab as a convenient corporate taxi option for their employees.

Little Cab is available on Android and Windows phones and soon to iOS phone users. Those without smartphones will be able to access the service via USSD in coming weeks. Other features of the App include: Real-Time Driver information, Live GPS enabled maps and ability for riders to give feedback.




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