Netflix, and The CW Network yesterday announced a new multi-year content licensing relationship that allows Netflix [Nasdaq: NFLX] to remain the exclusive U.S. subscription television service for previous seasons of scripted series broadcast on The CW.
The new relationship spans all current CW series, as well as all future programs produced for the network during the term of the new agreement, which begins with the just-completed 2015-2016 broadcast season in the United States. Starting with the 2016-2017 season, Netflix members will be able to stream full seasons for each of these programs beginning eight days after each show’s season finale.
Programming available to Netflix members will include the three new series on The CW’s 2016-2017 primetime schedule: FREQUENCY, NO TOMORROW and RIVERDALE; the hit DC series LEGENDS OF TOMORROW and SUPERGIRL (may not be available in our geographical location due to licensing), which will join ARROW and FLASH (not available in our geographic location due to licensing as well); and the network’s critically acclaimed JANE THE VIRGIN and CRAZY EX-GIRLFRIEND, featuring the Golden Globe-winning performances of Gina Rodriguez and Rachel Bloom, respectively. The roster will also continue to include fan favorites such as THE VAMPIRE DIARIES and series THE 100, IZOMBIE, THE ORIGINALS (not be available in our geographical location due to licensing) and REIGN.
“Netflix members… love the great lineup of series from The CW, and we are thrilled to extend the relationship and bring those shows to our members exclusively now, just eight days after their season finales,” said Ted Sarandos, Chief Content Officer at Netflix. “This is a great step forward with a valued network partner to give fans exactly what they want, when and how they want it.”
“Since the initial landmark deal in 2011, The CW’s programming has enjoyed tremendous success and increased exposure through Netflix, and our new agreement not only continues but enhances this valuable relationship,” said Mark Pedowitz, President, The CW. “The CW has positioned itself for the future by transforming into a true hybrid network, rooted in broadcast while fully embracing the digital and streaming habits of the viewers.”
Netflix earlier this year spread its wings on a global scale, making offerings available to East Africans as well as the rest of the continent, but as details and intricacies of the deal continue to sink in, viewers across the globe may have to wait a little longer than American counterparts for such offerings. Netflix was unavailable for comment at the time of publishing this piece.
“For the past several years, the distinctive, high-quality shows we have been producing for The CW have proven their popularity across linear, on demand and digital properties… around the world,” said Jeffrey Schlesinger, President, Warner Bros. Worldwide Television Distribution. “This new deal will provide consumers enhanced access to compatible programs like ‘Supergirl’ and DC’s ‘Legends of Tomorrow,’ while increasing the value of both in-season rights on The CW and prior seasons on Netflix.”
THE CW TELEVISION NETWORK, a joint venture between Warner Bros. Entertainment and CBS Corporation, made its debut on September 20, 2006, specifically targeting viewers ages 18-34, a demographic highly sought after by advertisers. The CW offers a five-night, 10-hour primetime lineup that runs Monday through Friday. In daytime, The CW broadcasts a Monday-through-Friday afternoon block and a five-hour Saturday-morning kids block.
| This article contains Press material released by Netflix and permitted for use on OYGK Magazine