Nairobi: Vehicle manufacturer General Motors East Africa (GMEA) launched the new Chevrolet Trailblazer 2017 model on October 13th 2016. The SUV vehicle was unveiled at a colorful ceremony held at the Sameer Business Park Chevrolet show room.
The model, described as a ‘tough and yet comfortable SUV’ has been equipped with technological innovations that will offer new and exciting experiences to the driver. Featuring the Chevrolet MyLink navigation, an 8-inch color touch-screen display provides easy access to an advanced infotainment system which can be activated through voice command.
Speaking at the launch ceremony, GMEA Managing Director, Rita Kavashe, said the new vehicle is positioned for the luxury vehicle market segment, which has in the last year grown by 4%.
“With rapid urbanization, increasing disposable income in the middle class and infrastructure developments in the last few years, demand for luxury vehicles is increasing in the Kenyan market. The new model is a response to customer feedback and the need to introduce a superior vehicle with exciting new features,” said Rita.
Offering an array of safety features, the MY2017 Chevrolet Trailblazer has been ranked as the safest SUV in the industry unrivaled by any other SUV. The vehicle has been awarded a 5 Star Rating by Australasian New Car Assessment Program (ANCAP) and New Car Assessment Program for Southeast Asia (ASEAN NCAP) safety bodies.
Rita described the MY2017 Chevrolet Trailblazer as the ultimate SUV for the modern family and the vehicle of choice for anyone looking for a premium vehicle that meets their lifestyle needs.
“From city commuting to off-road trips, our lives revolve around different activities and a variety of experiences. Adventure is more than just the outdoors – it’s also about new experiences within urban settings. And how one arrives is a big deal. The new 2017 Chevrolet Trailblazer offers just that,” added Rita.
The new Chevrolet Trailblazer includes advanced safety features such as Lane Departure Warning, Forward Collision Alert, Panic Brake Assist, Anti Rolling Protection and Tyre Pressure Monitoring System.
The 2017 Chevrolet Trailblazer retails at KES 5.91m and will be available at all General Motors (EA) dealers countrywide.