BURGER KING®, the second largest fast food hamburger chain in the world, has opened its first restaurant in Kenya’s capital, Nairobi, located at The Hub Shopping Mall in Karen.
The restaurant will be independently owned and operated through a franchise agreement with NAS Airport Services Limited, a subsidiary of Servair, the third largest airline catering and logistics business globally and the category’s leader on the African continent.
“We are thrilled to introduce the Burger King brand to Kenya, and look forward to giving our guests the opportunity to experience the great-tasting, high-quality products that have delighted our guests for more than 60 years,” said Daniel Gonzalez, Head of Marketing, EMEA.
The Hub restaurant has already 40 employees, who the franchise say will be expanding to offer new jobs for young Kenyans willing to grow and learn about the restaurant business.
”Kenya is an exciting, active market with a vibrant economy,” said Arnaud Foubert, Franchise Development Manager. “We believe consumers in Kenya will embrace the Burger King menu of flame-grilled offerings, including the WHOPPER® sandwich, the brand’s flagship product.”
Burger King was founded in 1954 and today operates more than 15,000 locations in more than 100 countries. Almost 100 percent of its restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.