Coca-Cola’s pan-African music show Coke Studio Africa, has partnered with Kenyan taxi-hailing app Little Cabs by providing music content from the latest season of the show.
The partnership is aimed at offering Little Cab users a unique experience in the course of their ride, during the festive season. On each Little ride, free WIFI is provided to customers and the Coke Studio partnership complements this with music content from the Coke Studio mobile application.
“This partnership with Little is another way of connecting with our consumers while they are on the go, to provide them with an enriching experience, through music” stated Lucy Oduor, Coca-Cola Marketing Manager, Kenya.
“We wanted to partner with Little, as it is a home grown brand that is using technology to provide convenience to Kenyans. Little customers can then access great local music content from their phones, while sitting in traffic!”
“At Little, we pride ourselves on being a local company, and a partnership with Coke Studio speaks about our cores values because we want to give nothing but the best to our riders. We are very excited and looking forward to the fun and the adventure,” said Ronald Mahondo, Little’s General Manager.
The partnership will also see riders win various prizes, as will be announced in due course.