Safaricom’s New ‘Flex’ a Stab at Reeling in Kenyan Entrepreneurs

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Safaricom Director Consumer Business Unit, Sylvia Mulinge (C) together with Pad Heaven Founder, Florence Kamaitha (L) and Dapper Monkey Founder, Ian Arunga work at signing up for Flexi

Kenya’s telcoms service provider Safaricom has launched a new product named ‘FLEX’, aimed at giving customers some flexible options in selecting how they allocate their airtime for calls, SMS or data services.

Safaricom claims that the new scheme is in response to customer feedback, where customers can purchase bundles or airtime in fixed amounts, which are mostly pre-determined.

After signing up, customers will be able to convert their regular airtime on the network into ‘FLEX’ units, which Safaricom claims can be used to gain 35 per cent savings on calls, SMS or data. ‘FLEX’ customers will also earn loyalty points every time they send above KES 100 on M-PESA.

“As part of our strategic objective of putting the customer first, we are designing and delivering products and services that meet the exact needs of our different customer segments. With ‘FLEX’, we are offering freedom and flexibility to our customers to navigate across our different products without restrictions,” said Bob Collymore, CEO, Safaricom.

The launch of ‘FLEX’ was held at Prestige Plaza, Nairobi and attended by the Director of Consumer Business, Sylvia Mulinge, and included a panel session with a number of Kenyan entrepreneurs.

All Safaricom customers can access the FLEX proposition using the short code *100# for pre-paid customers and *200# for Postpaid customers or by visiting their nearest Safaricom outlet.

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