The Standard Newspaper unveiled its new look yesterday evening at a pompous event in Villa Rosa Kempinski. The paper will focus more on entrepreneurship, education, agriculture, entertainment lifestyle and sports as these are what the current market is most interested in.A move aimed to cement its position in the market and reach out to more readers.
Brand renewal processes are important for the service industry ensuring the brand remains fresh and relevant in the market. Speaking during the launch Sam Shollei called for credibility in journalism and described the re-branding as being inevitable in the current changing media market.
Fun fact : The Standard has been operational since 1902 is turning 115 years (the oldest newspaper in the country).
It will provide more in-depth research in the stories in all sectors especially sports and celebrate the heroes in their respective fields. the new design is neater, easier to navigate, better pictures and offer more infographics, maps for better reporting.
The new lease of The Standard newspaper aims to develop the brand to focus on a wider audience. Magazines such Eve Woman, Hustle, Generation Next, Twinkle will be revamped to offer more to their readers. Hashtag which will be an educational pullout tackling the issue in a fun yet impactful manner.
The new look promises a vibrant and more interactive paper customized to meet the need of today’s generation. The Bold modern look of the newspaper has been tastefully designed to appeal to the discerning reader and with a variety of magazines that reflect the diversity of the readers’ interest. The newspaprer also targets to grow its online readership by making content more available on the online platforms.
In Attendance for the launch were: Safaricom CEO Bob Collymore, Aspiring Kiambu Governor Martha Karua, Cabinet Secretary for ICT Joe Mucheru and Secretary-General of the UNCTAD Amb. Mukhisa Kituyi.
Team members of the Standard Newspaper will be vending out the newspapers. You might catch Hassan Juma, Lofty Matambo and Ben Kitili on major roundabouts working hard for their pay vending out the newspapers.
With all the improvements, Standard Media assured that the price of the newspaper will remain the same
Follow the story online under the hashtag #FeelTheChangeKE