C.S Joe Mucheru launched an initiative by the government under the Kenya Broadcasting Corporation in support of the creative industry. Dubbed Studio Mashinani, the county TV stations will serve the different regions using niche stations.Speaking during the launch, C.S Mucheru said the main aim of Studio Mashinani initiative was to help develop the creative industry at county level. “For this to succeed let all share for information on the Studio Mashinani to reach more people” He urged the youth to make use of the set up infrastructure to empower and benefit themselves by creating relevant content for their region.
According to the Ministry of ICT website, the project aims at enhancing availability of accessible recording studios and enhancement of self-employment opportunities for artists in the robust creative music industry.
Earlier in February, KBC had launched Y254 targeting the growing youthful audience in the country. The station which airs on SIGNET 824 focuses mainly on youthful content.
The regional TV stations will serve various counties with information and educational content. Not to mention face competition from the vernacular stations in almost every region of the country. According to Business Today, The government through the Communications Authority denied governors radio and TV frequencies. The Body disputed that they would be used of political interests. Furthermore, under the constitution broadcasting isn’t a devolved function.
Media analysts view the new initiative as a way to take back the proverbial “bigger piece of cake” from dominating Broadcasters such as NTV, CITIZEN and KTN as is in the radio broadcasting with vernacular stations taking bigger chunks in their respective regions. Last year Nation Media Group launched a TV station in Eldoret to expand their reach and coverage in the Rift Valley region.
The launch was also attended by Ezekiel Mutua CEO Kenya film Classification Board and Sports Cabinet Secretary Hassan Wario.