Thousands of Kenyans thronged the Kenyatta International Convention Centre KICC to buy cheap and locally made clothes in the government sponsored Super Sale. The prices of children and both men’s and women’s clothing ranged from KSH 100- KSH 600. Kenyans had a chance to buy great, affordable products made in the country’s Export Processing Zones at the Super Sale.
The Ministry of Industry, Trade and Investment initiated the “Buy Kenyan, Build Kenya” policy to revitalize the local textile industry. Once an emerging force in the region, the textile industry collapsed in the early 90s caused by an influx of second hand clothes into the country. In partnership with the Textile and Apparel firms, the Ministry started the “Super Sale” to boost the local economy. It hopes it will create 100,000 jobs in the market.
Companies operating in the EPZ’s are now allowed to sell their products locally. Some of the world’s biggest fashion brands are manufactured right here in Kenya. This means that clothes made by brands such as Victoria Secrets could be bought for as low as KSH 100. Clothes that would go for KSH 6000 in the foreign markets.
The government exempted taxes from companies operating in the EPZs. This is a move aimed at reducing Kenyans dependency on second hand clothes by providing affordable alternatives.
If the long queues were anything to go by, Kenyans yearned for affordable local products that were of great quality. We are willing to support our own only if the quality is great and the costs are pocket friendly.
Citing it as just the beginning, CS Adan Mohammed explained that the intention was to learn and build the concept from the inaugural sale event.
The Super Sale will also take place in other major towns such as Mombasa, Nakuru and Kisumu.
CS Adan Mohammed announced through his twitter account that the sale had been extended to Saturday due to public demand.