Safaricom this week announced the second season of its youth network BLAZE Be Your Own Boss (BYOB) set to launch with a first regional summit scheduled for this weekend in Meru County.
Safaricom claims that the first season of BYOB saw an estimated 43% of Kenyan youth join the BLAZE platform and 44,000 young people under the age of 26 attended its countrywide summits.
“We are glad that the first edition of BLAZE BYOB was a success. We now want to build on the learnings we picked to improve the second edition. Key among the changes, we will be introducing three new areas that will help participants in building successful businesses and appreciating the need to give back to the society,” said Sylvia Mulinge, Director – Consumer Business, Safaricom.
The theme this year will be Greatness Requires Internal Toughness (G.R.I.T), with season two of BLAZE BYOB focusing on three key areas; to mentor and train youth by giving them the tools required to be successful at BYOB Creation Camps.
A new introduction with this revamped season is the introduction of BLAZE CSR Fridays, a session aimed at teaching the youth to give back to the society.
The creation camps aim to have 350 participants with a pre-screening in Meru where youth will have the chance to give a 5 minute elevator pitch about their business ideas to a panel of category experts with an aim to impart tangible skills to the youth.
As the final part of the Creation Camp and ahead of the summit, all participants, mentors and performing artists, will go into five pre-identified high schools and have a 1-hour mentorship session, giving out a donation as part of the CSR projects.
Some of the mentors expected at the Meru summit include music produver and videographer Jibril Blessing, comedian and actor, Njugush and celebrity artiste Juliani.
BLAZE is a sub-brand of Safaricom and was created to give youth aged 26 years and below products, services and benefits tailored specifically to meet their everyday needs.
| This article contains excerpts from a Press Release permitted for use on OYGK Mag