OPPO, the self-proclaimed Selfie Expert, last night launched the OPPO F3 Black Limited Edition at a glitzy event where three upcoming fashion designers also showcased their creations, at the Radisson Blu Hotel in Nairobi‘s Upper Hill District.
Various models took to the runway in a dazzling display of style and elegance that was attended by top personalities in Kenya’s fashion and entertainment industry, including presenter Sheila Mwanyigha.
Hosted by Miss Mandi, guests were treated to pieces that completed the theme of OPPO F3 colour options from designers Ian Omondi and Brian Mathews of Taisere Design, Carol Oyugi of House Korasewn and Hellen Githinji from G_ by Githinji. The 2-hour long fashion display was meant to interpret what the new smartphone meant to each of the talented designers.
With Kenya’s fashion industry being one of the most vibrant on the continent, the OPPO Fashion Night was established to showcase how mobile technology has enabled the fashion industry to break new ground in design, job creation, marketing as well a generally influencing popular culture.
“This is a great opportunity to work with a company like OPPO because it is my first corporate collaboration. I’m excited that they believed in me,” said Hellen Githinji, “We usually just have stand-alone fashion shows but to combine a show with a phone launch says a lot,” she added.
With the new OPPO F3 Black Limited Edition offering a new direction in regards to style for the company, OPPO is banking on the device to help them make inroads in the premium smartphone segment.
The designs on the runway were heavily inspired by the device’s matte black colour, sleek curved design and cutting edge technology.
“My inspiration comes from literally anything-be it a picture, a vision or even a phone- I get influenced by what is around us,” said Hellen.
The creations also represent OPPO’s vision of being trendsetters and being at the forefront of technology and lifestyle industries.
“This show is more than just launching the OPPO F3 Black Limited Edition. We are giving new designers the opportunity to show the world what they are capable in a very competitive industry,” said OPPO Mobile Kenya Brand Director Jessie Wu. “Today’s event mirrors the same philosophy that we take with our products which is being edgy, stylish and catering to various tastes,” said Mr. Wu.
The new version comes with a pre-installed screen protector, jelly case, fingerprint reader, a 16 megapixel front camera and a two years official warranty for added value and protection.
The F3’s 16MP lens creates high quality selfie plus an 8MP lens for wide angle group selfies. With both lenses working in tandem, users are guaranteed a new level of selfie experience in the modern and social lifestyle.
It also possesses other leading design features including the ColorOS 3.0 operating system, thin body design with 6-inch screen dual-slot card tray and an octa-core processor backed by 4GB RAM. A 4,000mAh built-in battery gives the F3 and endurance of more than 17 hours. The phone will retail for Kshs. 32,990 at outlets across the country.
| This article contains excerpts from a Press Release permitted for use on OYGK Magazine