It may have been ‘Netflix and Chill’ or binge-watch for the past few years, but the streaming giant has just announced that a whopping 8.4 million users across the globe ‘binge-race’ entire series in a single day.
Which series are most popular, you might ask? Netflix says that the biggest culprits have been ‘Stranger Things’, ‘House of Cards’ and ‘Fuller House’, thus creating a new status symbol
‘Accomplishing in a day what takes others weeks to achieve, Binge Racers strive to be the first to finish by speeding through an entire season within 24 hours of its release,’ says Netflix.
Astonishingly, between 2013 and 2016 the amount of launch day finishers increased more than 20 times over. And just so you know, the total number of Netflix subscribers in Kenya are just under 4,000, with the figure expected to double by next year, and reach almost 30,000 by the year 2020, according to statistics site Statista.
This figure of course may not include those who use VPNs to access even more content on the streaming platform. The wesbite Finder.com earlier this year established that a majority of countries on the continent access only about 10% of the movies and series title catalogue available to North American users.
“There’s a unique satisfaction that comes from being the first to finish a story — whether it’s the final page of a book or the last, climactic moments of your favorite TV show.” said Brian Wright, Vice President, Netflix Original Series. “Netflix allows you to watch in a way you never could before, and there’s nothing better than seeing a show engage our members and ignite a passion for viewing.”
To put Binge Racing things into perspective, five US users have watched all five seasons of House of Cards the day they were released and a user in France has completed 30 shows this year alone.
Shows of all shapes, sizes, genres and formats are revving watchers engines. While 30-minute comedies like Master of None, GLOW and Dear White People are raced with speed, hour-long thrillers, like Stranger Things, House of Cards and Orange is the New Black, and anime like The Seven Deadly Sins, are consumed with as much fervor as well.
Gilmore Girls: A Year in the Life garnered the most global racers in its 24 hour debut, but the top spot varies slightly by country: Fuller House reigns supreme in Ecuador, Club de Cuervos scored the no. 1 slot in Mexico, and Marvel’s The Defenders takes the cake in Korea. Canada clocks in with the highest percentage of 24 hour finishers, perhaps because of the freezing weather up North.