Celebrities and media personalities Talia Oyando and Grace Msalame have signed an endorsement deal with Reckitt Benckiser‘s product ‘Dettol’ for a campaign aimed at creating hygiene awareness during this year’s Global Hand Washing Month.
“I am excited to be part of this laudable initiative,” said Talia, popularly referred to as the ‘Night Nurse‘, adding that, “It will go a long way in encouraging all the young people to adopt and sustain hygiene practices.”
On her part, Grace Msalame comes on with her celebrated twins to push the brand to familial audiences, as she explains – “As a mother, I am the overall guardian of good hygiene habits in the home and thus I believe that this partnership will build hygiene consciousness countrywide.”
On why the two women were selected, Reckitt Benckiser’s East Africa Country Manager, Sachin Varma had this to say; “Talia Oyando and Grace Msalame are the perfect partners for Dettol as we strive to entrench the hand washing culture across the country.” She added that the Dettol pledge is to to make the lives of millions of people healthier and happier by improving their hygiene habits.
According to the annual WHO/UNICEF report, one child under the age of five dies from diarrhoea or pneumonia roughly every 20 seconds. That’s 1.4 million children every year. Many of these deaths can be prevented by the simple act of handwashing with soap, especially during the first 28 days after birth. Here in Kenya, diarrhoea is ranked among the top five health challenges alongside HIV, lower respiratory infection, neonatal encephalopathy, and neonatal pre-term birth.
| This article contains excerpts from a Reckitt Benckiser Press Release permitted for use on OYGK Magazine