Emirates New 777s Feature Mercedes-Inspired Interior, Virtual Windows for Center Aisle Seats

Emirates Airlines grabbed world headlines yesterday after the Dubai Airshow when it unveiled swanky new technologically and aesthetically advanced cabins for its fresh Boeing 777 fleet.

Widely described as ‘game-changing’, the fully enclosed private suites in First Class have floor to ceiling sliding doors and sleek design features which are inspired by Mercedes-Benz S-Class, crisply backed by an ad campaign that features Motoring legend Jeremy Clarkson.


From First Class through to the Business and Economy Class cabins, all along the walkways, in the washrooms and galleys, the latest Emirates 777 aircraft boasts a multi-million dollar upgrade that includes newly-designed seats and upgrades to its already trend-setting inflight entertainment systems in all cabins.

Why all this you may ask? Sir Tim Clark, President Emirates Airline says, “The inflight experience is the heart of our brand and service proposition. The new 777 interiors that we are unveiling [are] part of Emirates’ ongoing investment to continually raising the bar and exceeding our customers’ expectations.”


Emirates and Mercedes-Benz have extended this inflight experience to exclusive on-ground services, where Emirates First Class passengers arriving or departing within the Airline’s hub will enjoy a seamless ride in a Mercedes Benz S-Class sedan, as part of its complimentary Chauffeur-drive service.

The latest Emirates 777 aircraft with these new features will enter commercial service on 1st December 2017, making its debut on flights to Geneva and Brussels.


The World’s First Virtual Windows in the Middle Aisle

The new Emirates 777 First Class cabin interior uses a whole new colour palette of soft greys, cream and champagne, conveying a contemporary, open and airy feel, with quiet and timeless luxury. The soft leather seat reclines into a fully flat bed and can be placed in a “zero-gravity” position inspired by NASA technology, giving a feeling of relaxation and weightlessness.

To ensure all First Class customers have a view, Emirates is introducing the industry’s first virtual windows for suites located in the middle aisle. These virtual windows project the view from outside the aircraft using real time camera technology. In the other suites, binoculars are available for customers who want to explore the sky outside their windows.

Passengers can easily communicate with the cabin crew, or request for room service using the video call function. The suites also come with a service window where customers can be served drinks and canapes undisturbed.

Customers can view over 2,500 channels of on-demand entertainment on a 32-inch Full HD LCD TV screen, or project content from their own devices. The viewing experience is now enhanced with brand new Bowers & Wilkins Active Noise Cancelling E1 headphones created exclusively for Emirates. These headphones were designed by award-winning audio brand Bowers & Wilkins to ensure the sound was optimised for the First Class cabin environment.

Upgrades across all cabin classes


Emirates First Class customers can enjoy dine on demand service, with a selection of the finest cuisine prepared by gourmet chefs, accompanied by some of the most exclusive wines, champagnes and spirits in the world. The entire Emirates 777 aircraft sports a refreshed interior with a light and modern colour scheme, classy textured panels, as well as new lighting and design accents.

An artistic motif representing the Ghaf (prosopis cineraria) tree, is used as a design highlight throughout the aircraft. An indigenous evergreen plant, the Ghaf is a considered the national tree of the United Arab Emirates, and has deep cultural and ecological significance. It’s an absolutely genius way of infusing culture and design.

The design and shape of Emirates’ Business Class seat onboard the new 777 was also inspired by the interior of a modern sports car, with a diamond stitch pattern on the full leather cover, ergonomically designed headrest, and a sleek overall look and feel. The Economy Class cabin now features a colour palette of soft greys and blues. The ergonomically designed seats come with full leather headrests that have flexible side panels and can also be adjusted vertically for optimum support.

Emirates flies about 21 times each week to the Jomo Kenyatta International Airport in Nairobi


Kevin Oyugi
He's a writer based in Nairobi and ardent about Architecture, Urban Lifestyle, Cuisine, Luxury, Travel, History, Film, Music and the Future. Interact with him by sharing your views and sentiments on Twitter and by Email.

Emirates New 777s Feature Mercedes-Inspired Interior, Virtual Windows for Center Aisle Seats

log in

reset password

Back to
log in
Choose A Format
GIF format
%d bloggers like this: