Atari Rebrands Latest Iconic Console to ‘Atari VCS’


The iconic video game brand Atari has revealed a fresh new retro-inspired entertainment platform taking inspiration from its 40+ years of gaming experience, and labelled it the ‘Atari VCS’.

The latest version of the box was revealed at the Game Developers Conference in San Francisco, California, USA, where 25,000 developers have converged.

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“Every person at Atari and every partner involved with the new platform is just as fanatical about the brand and its heritage as our biggest fans are,” said Atari Connected Devices chief operating officer Michael Arzt in a statement. “With the Atari VCS name, we know how important it is to get everything completely right, and that’s why we briefly paused an imminent launch late last year”. The executive was referencing the fact that the company faced a delay in the launch of this new version of what has previously been the Ataribox.

The latest design blends modern lines and classic details, with options of two prototype controllers which the designers are crossing their fingers over fan’s reception. Atari says the console will be more than just a box, but a new connected device designed for today’s living room.

The new Atari VCS logo also draws inspiration from Atari’s history of graphic design from the 1970s and 1980s. While Atari did not offer more details on the pricing or components, it had earlier indicated that it would sell for approximately KES 26,000 to KES 32,000 and include an Intel-based processor running Linux, according to VentureBeat.

Kevin Oyugi
He's a writer based in Nairobi and ardent about Architecture, Urban Lifestyle, Cuisine, Luxury, Travel, History, Film, Music and the Future. Interact with him by sharing your views and sentiments on Twitter and by Email.

Atari Rebrands Latest Iconic Console to ‘Atari VCS’

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