T op Tanzanian performer Diamond Platnumz partnered with SONGA by Safaricom for the launch of his latest album: ‘A boy from Tandale’, which was unveiled at an exclusive event held at the Kenya National Theatre in Nairobi yesterday,
“This 18-track album is a tribute to my humble beginnings in Tandale, which is a slum in Tanzania. It is where I was raised, with a lot of challenges, but also where I formed my closest bonds with family and friends who to this day remain my support system. It is the place where amidst all the poverty, I discovered my talent,” said Diamond Platnumz.
The star-studded album, available on the SONGA platform from Friday, features guest appearances from fellow Tanzanian vocalist Vanessa Mdee, Grammy Award winning reggae band Morgan Heritage, American stars Rick Ross, Omarion and Ne-Yo and Nigerian songbird Tiwa Savage, among other African artists.
Diamond, who has been dubbed the “King of East African Pop,” enjoys a large fan base in Kenya, and featured Grammy Nominated R&B artist Omarion who not only surprised the audience at the media launch event, but also took to the stage at the Tanzanian star’s launch last evening.
“We are pleased that Diamond has chosen to show his appreciation of Kenyan fans by not only launching his album in Nairobi, but also partnering with one of the strongest Kenyan brands to celebrate all the work that has gone into putting this record together,” said Sylvia Mulinge, Director – Consumer Business, Safaricom.
“When we launched SONGA just over a month ago, we promised to deliver the latest African hits to music fans, and to honour our own music talent by availing a wide catalogue of African music on the app. This launch is a show of our commitment to doing exactly that, as we seek to transform SONGA into the music streaming platform of choice,” said Ms. Mulinge.
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Local artists whose music is available on the app include Sauti Sol, Mercy Masika, Nyashinsky and Eric Wainaina, among others. The expansive catalogue also includes international artists such as Wizkid, Camila Cabello, Usher, Chris Brown, Beyoncé and Davido, and will soon feature even more music following the conclusion of agreements with major international and regional labels and aggregators including Sony Music Entertainment, Africori, Africha, Ngoma and Expedia.