Marking the return of the Guinness Fanzone, leading Kenyan artistes King Kaka, Jua Cali, Timmy Tdat, as well as Kamanu are set to perform on stage as the stout beer brings Meru football lovers the ultimate viewing experience on Saturday 17th March 2018 at the Meru National Polytechnic Grounds.
This follows a successful Fanzone held in Nairobi on 16th December 2017 that gave consumers a chance to interact with the brand and meet the legendary footballer Thierry Henry, as they watched a football match between English football clubs Arsenal FC and Newcastle United.
This edition of the Fanzone will give Meru football fans a chance to watch live English Premier League matches lined up for the day. In addition to the football viewing experience, there will also be the star-studded line-up of artists and a chance to enjoy great music from a number of DJs that include DJ Joe Mfalme, Kriss Darling (DJ), Dj Hassan, Dj Andie and Mista Jay Pee. MC Jesse and MC Samora will host the event.
“Guinness has so far demonstrated our passion and dedication in growing the love for the game in Kenya by bringing football closer to our consumers and all football fans across the country. We could not have chosen a better time for this as the premier league is currently at its peak,” said Ms. Janice Kemoli, Head of Beer, Kenya Breweries Limited
The football viewing area will have four viewing Screens, reserved comfortable stadium seating, lots of Guinness merchandise giveaways and entertainment by celebrity artists, DJs and MCs.
“Football is a global sport which brings together men and women from all around the world across borders into one space where they are united by the hope that their teams will emerge victorious. Just like football, Guinness seeks to be the exciting brand that brings its consumers and football fans from all walks of life together by offering a sensational football viewing experience as they enjoy the brand,” said Ms. Nduku Wamakau, Guinness Marketing Manager, Kenya Breweries Limited.
Guinness is currently running the USSD 1759 campaign, which is structured along “1759” the year Guinness was first brewed and introduced in Dublin, Ireland. The campaign sees revellers across the country rewarded with instant prizes for their loyalty as the beer manufacturer looks at tapping into the growing consumer needs in innovation and technology.