American entertainment streaming platform Netflix has announced that former US President Barack Obama and former US first lady Michelle Obama have entered into a multi-year agreement with the company to produce films and series.
The Obamas are set to produce what the service describes as ‘a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features’. Netflix says all of the projects will be available to the 125 million member households in about 190 countries.
In readiness of this, the Obamas have established Higher Ground Productions as the entity under which they will produce content for Netflix.
“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said President Obama on the announcement. “That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”
On her part, Mrs. Obama stated, “Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others. Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership.”
Netflix Chief Content Officer Ted Sarandos described Barack and Michelle Obama as among the world’s most respected and highly-recognized public figures and, as a result, uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better.